Web Landing Three – InteliEnergy
My direct contributions to this website was broad and included being creative director, UX designer, marketing team member and photoshop editor. I was also concurrently working on the logo for their InteliEnergy brand and the company’s overall visual brand guidelines.
PROBLEM
Launch of a new start-up company to introduce their new, sustainable InteliEnergy lamp product line to their audiences in the small-space housing category.
PROCESS
As a freelance designer, I was made part of the core Marketing team with a hands-on approach to convey my needs to design and develop the website and promote the user experience.
The client gave me early exposure to the Marketing Strategy (Objectives, Audience, Product Positioning, Unique Value Propositions, Features/Benefits, Persona).
The Marketing Team also invited me to join their Post-It Note Ideation to better structure and outline the website to maintain an aggressive production timeline.
From that point, I used my experience to project manage this timeline to meet the deadlines for these multiple projects.
DELIVERY
The client chose the Shopify platform for their needs. I supplied the creative assets to build the site using a template I selected. I also coordinated with the Shopify expert team to complete the special programming needed to support the custom-ordering of this product.
OUTCOME
Being part of the core marketing team and having insights to strategy, message and content plans helped to complete this fast-tracked, multi-part project.
RESPONSE
I was given initial metrics after the launch of this site which met client launch goals of awareness measurements for the Google Ad campaign they ran in the US.
BARRIERS
Limitations of the standard Shopify’s front-end development platform based on the back-end ERP the company needed it to connect with.
No product photography existed so I had to use the simple renders provided.
It’s always be a big challenge to concurrently build a brand identity and create content at the same time. I’m up for the challenge.