Web Landing Two –
Lockheed Martin Energy
My direct contributions to this website was as art director, UX designer, builder & supplier of Photoshop PSD files to client web team. I also adhered to the revised and strict corporate brand guidelines.
PROBLEM
Implementing the Energy Line of Business (LoB) look and feel into the existing Lockheed Martin website using existing assets of the Energy LoB. The corporate web team needed detailed and hands-on creative direction to achieve our goal of conveying a unique Energy Business within the established Defense Business of Lockheed Martin. There was also strict new guidelines that needed to be followed for the new corporate brand standards. These standards are reviewed for all new assets included this project.
PROCESS
I work with a client Project Manager and Marketing Strategy Director.
An outline with copy was provided by the Project Manager. This helped focus on the creative direction and image selection needed. It also provided a hierarchy of image importance.
Additional website structure guidance was provided by using a framework from the corporate website to see the structure available for me to use.
I presented one focused concept which is not normal but I felt one solid direction could be followed. This also helped the tight production timeline which coincided with product launch.
Following approval, build-out the rest of the site pages (About Us, GridStar Flow, FEMP, Nuclear, DES)
Another project I art directed (3D renderings) were also being completed concurrently for inclusion into the website.
DELIVERY
The delivery of this web content coincided with the launch of a product at a trade show and coincided with the new brand standards Lockheed Martin introduced. This project was among the first to follow these new brand standards.
OUTCOME
Design deadline was met. The web team was delayed in launching the site but timing did work to launch at the trade show event.
RESPONSE
The Lockheed Martin Energy LoB is sometimes overlooked within the larger business. But the look and feel was important for Energy to have their presence represented on the corporate website. The Marketing Strategy Director was very pleased and gained additional favor by launching a new website with the updated corporate standards. This meant the website got a lot a of attention from Corporate. Fortunately, the attention was positive even with the delay by the web team.
BARRIERS
The barriers were mostly back-end because there were some web programming challenges. Also, the framework the corporate site that this project was built upon was a bit limiting. Otherwise, the usual challenges of time constraints were present but I overcame that. We actually enjoyed the additional attention Corporate Branding gave us because we factored in the their standards at the onset.